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Migration automation for SaaS platforms and the teams switching to them

Your setup took months to build.
Moving it shouldn't take months too.

Beena migrates data, workflows, templates, and configurations between software platforms. Whether you're switching tools yourself or helping your customers do it, the setup arrives intact.

Two ways to work with Beena

I'm switching platforms

You're a marketer or operator moving off a tool you've outgrown. Beena copies your data, templates, flows, and segments into your new platform so you don't spend weeks rebuilding what you already had. Mailchimp to Klaviyo is live today. More paths coming.

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My platform needs to offer migrations

You're a SaaS company and migration friction is costing you deals. Beena builds and maintains the migration automation for your platform. Your prospects arrive with their setup already in place. Free POC on your top migration pair. Live in days.

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What has to move

Customers who switch arrive in your product with nothing carried over. The first weeks rebuilding what they already had is where most give up.

Records and history

Customer records, account history, custom fields. Built up over years. All of it has to transfer cleanly or the new platform starts from zero.

Segments and filters

The logic for organizing and targeting customers takes months to build. Prospects won't switch if they have to rebuild it from scratch.

Automated workflows

Triggers, sequences, and rules that run in the background. Some accounts have dozens. The more complex they are, the harder they are to recreate manually.

Content and templates

Templates, articles, and content refined over time. Recreating them manually takes weeks and introduces errors.

Configuration and settings

Permissions, integrations, and platform-specific settings. Easy to overlook during a migration. Hard to fix after a customer has gone live.

How it works

Beena sets up the migration automation using technology we've already built. Your team decides how customers use it.

1

Beena sets up the automation STEP 1

We build and configure the migration path from your top competitor sources. Because the core technology already exists, standard automations are testable in days, not months.

2

Self-service or white-glove STEP 2

Customers can run the migration themselves before or during evaluation. Or your team runs it on their behalf for a more hands-on experience. Both use the same Beena automation.

3

They arrive ready STEP 3

Customers land in your platform with their data and configurations already in place. No rebuilding required. Your onboarding team picks up from a running start.

Step 1 preview

Building migration in-house vs. partnering with Beena

Your team builds it
Built with Beena
The scoping is harder than the build. First attempts miss edge cases.
Your team brings platform knowledge. Beena brings migration expertise. Scoping is a joint effort.
Engineering resources pulled from product work
Your team guides what needs to move. Beena handles the build and testing.
Breaks when the source platform updates its UI or API
Beena monitors and maintains each migration. Your team flags changes on your side.
Scales only as far as your team's bandwidth
Handles every prospect without adding headcount on either side
Your team handles all migration support
Beena handles the technical side. Your team stays close to the customer.

What changes when migration isn't the bottleneck

Migration complexity is a top reason competitive deals stall in most SaaS categories. Removing it changes the conversation.

More competitive deals close

Prospects who were afraid to switch because of migration complexity now have a clear path. Your team spends less time on objection handling.

Faster time to live

Customers arrive in your platform with their data already there. Onboarding starts from a running start, not from an empty account.

No build or maintenance burden

Beena builds the migration automation, maintains it, and updates it when source platforms change. Your engineering team stays on your product.

Data stays on device

Migrations run locally on the customer's machine. No data passes through Beena's servers. Same security posture as your customer logging in manually.

Ready to move?

Whether you're switching platforms yourself or building migration into your product, start here.

Common questions

For self-serve migrations, most complete in a few hours. For platform partnerships, a testable POC is ready in 2 business days.
Mailchimp to Klaviyo is live today. For platform partners, we build new migration paths per partnership as demand comes in.
Migrations run locally on the user's machine. Nothing passes through Beena's servers except a migration report.
Self-serve migrations are pay-per-use based on what you move. One template and one automation are free. Platform partnerships are scoped individually: per-migration, annual, or revenue share.
No. The migration runs through a simple interface. No scripting, no field mapping, no CSV exports.
Yes. Every migration includes a detailed report. Nothing is activated without your sign-off.